Built for growing brands.
Every Door Direct Mail (EDDM) Campaigns That Generate Local Work
Want consistent calls in the exact neighborhoods you want to serve? We design and plan EDDM postcard campaigns that put your business directly in front of homeowners - no guessing, no complicated targeting.
⭐ Trusted by local service brands across Louisville & Kentuckiana
- Target entire neighborhoods at once
- Perfect for local service businesses
- Trackable offers + simple strategy
Who we are
Is this service a good fit for you?
Best for:
Home service businesses (landscaping, hauling, pressure washing, roofing, etc.)
Local home service businesses with defined service areas
Local home service businesses with defined service areas
Businesses offering high-demand services
Companies that want consistent leads without relying on social media
Services like:
- Landscaping / lawn care
- Dumpster rental / hauling
- Pressure washing
- Roofing & gutters
- HVAC service calls
Not a good fit if:
You serve a huge region and can’t choose neighborhoods
Your offer is unclear or hard to explain
You don’t answer calls quickly
You don’t have a strong “call to action” (we can help fix that)
If homeowners don’t see you, they won’t call you
EDDM works because it’s simple: you get seen repeatedly in the same neighborhoods - and when they need the service, they remember your name.
Without local marketing like EDDM, businesses often deal with:
- Being invisible to homeowners who need help
- Relying only on referrals and slow seasons
- Competitors owning neighborhoods with strong branding
- Inconsistent calls month to month
- Customers choosing the first company they recognize
Direct mail builds neighborhood awareness, and awareness drives calls.
Every Door Direct Mail (EDDM)
What’s included in our EDDM campaigns
Strategy & Planning:
Ideal neighborhood / customer targeting strategy
Suggested mailing quantities & frequency
Campaign planning (1-time blast or repeating drops)
Design & Copy:
Professional postcard design (EDDM compliant size)
Offer strategy + messaging that gets calls
Strong CTA placement (call/text/QR)
Branding consistency (logos, colors, trust elements)
Tracking Setup:
QR code generation + trackable link
Call tracking option (recommended)
Unique promo code options
Print & Mailing Support:
Coordination support with your chosen printer
Route selection guidance
Mailing checklist + step-by-step launch plan
✅ Printing + postage is typically paid directly to vendor (unless bundled).
The j.m. difference
How it works
Step 1 — Service Area & Offer Strategy
We identify which neighborhoods and services to promote and what message will convert.
Step 2 — Postcard Design + Approval
We create the postcard design and copy, then you approve it.
Step 3 — Route Selection & Quantity Planning
We select carrier routes and determine the best amount of mailers to send.
Step 4 — Print & Mail Launch
You print and mail (or we assist). The campaign goes live.
Step 5 — Track Results & Improve
We monitor performance and refine messaging/offer for the next drop.
📍 Most EDDM campaigns can launch within 7–14 days depending on design approvals and printing.
Pricing
Affordable Pricing
High-quality marketing made affordable. Transparent pricing, real results, and growth that fits your budget.
Every Door Direct Mail (EDD)
A complete, done-for-you direct-mail solution designed to help local businesses reach entire neighborhoods with high-impact postcards. We handle everything from route selection to mailer design and USPS submission - making the process fast, easy, and effective.
$200 setup
+
Printing & Postage
Service Include:
USPS route research & targeting
Postcard design (front + back)
EDDM-compliant layout & indicia
Print coordination
Bundling instructions + prep guide
USPS drop-off scheduling
Tracking + delivery confirmation
Printing & Postage:
Printing billed at cost (varies by size & quantity)
Postage averages $0.20–$0.30 per piece
Optional Add-Ons:
Additional postcard designs: $45 each
Multi-route expansion setup: $50
Pair this service with any ongoing marketing subscription (Ads, SMM, SEO, Reputation Management) and unlock reduced fees on postcard design, printing support, or campaign setup.
STILL NOT SURE?
Frequently Asked Questions
If you have additional questions, feel free to reach out [email protected]
What is EDDM?
EDDM (Every Door Direct Mail) is a USPS program that lets you mail postcards to every home in chosen neighborhoods without needing a mailing list.
Does direct mail still work?
Yes, especially for local services. Homeowners physically see your brand and remember you when they need the service.
How many postcards should we send?
It depends on the service area and goals. Many businesses start with 2,500–10,000 postcards per drop.
What makes an EDDM campaign successful?
A strong offer, clear message, professional branding, and repetition. Direct mail works best when you stay consistent.
Can we target only certain neighborhoods?
Yes, we can target specific carrier routes based on location and household count.
Can EDDM be tracked?
Yes. We use QR codes, trackable links, call tracking options, and promo codes so you can measure results.
What size postcard do you recommend?
Typically 6.5" x 9" or 8.5" x 11" for best visibility and response.
Is EDDM better than Facebook ads?
EDDM is a different lane. It’s perfect for neighborhood dominance and brand awareness, while ads are great for immediate lead flow. The best strategy uses both.
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